We share the culture and value of good food
The Group’s companies don’t compete, they complement one another
They are independent companies, united by a shared vision and working together to build a food ecosystem that is harmonious, sustainable and focused on creating value.
Beyond the product: origin, quality and value
Avvalora is a label that can be applied to products to enhance the value of everything behind each Italian product: its origin, quality, production process and the work of the companies involved. Through an integrated model, clear standards, verifiable criteria and ongoing controls, Avvalora verifies and enhances every stage of the product journey, from production to distribution.
A system that makes the value of the supply chain more visible, verifiable and recognisable, providing companies with a tangible tool to differentiate their products and consumers with a trusted reference for making more informed choices.
Enhance the value of your products with Avvalora
Discover the process, requirements and steps involved in applying the Avvalora label to your products.
We bring Italian food projects to life
We connect selected producers with modern retail and the Ho.Re.Ca. sector to develop tailored products and projects. From analysing client needs to selecting the most suitable partners, we coordinate expertise and resources to turn every opportunity into a tangible project.
Food Network
Tailor-Made Consulting
Large-Scale Retail, Retail & Ho.Re.Ca.
Private-Label Products
We support industries and SMEs in entering and growing within modern retail and the Ho.Re.Ca. sector, turning market opportunities into tangible projects.
We support modern retail and the Ho.Re.Ca. sector in selecting and developing their food offering, identifying the most suitable partners and coordinating every stage of the project to ensure efficiency, quality and tangible results.
Do you have a product to develop or are you looking to enter modern retail and the Ho.Re.Ca. sector?
Tell us about your project: we’ll analyse the opportunities and work with you to identify the most suitable path forward.
The e-commerce platform for Parma’s finest gastronomic products, selected by Claudio Cimardi
Parmador was born from the vision and experience of Claudio Cimardi, who personally seeks out and selects the finest gastronomic products from the Parma region and the Food Valley.
Each product is chosen for its ability to tell a story of quality, tradition and craftsmanship, creating a collection of specialities that represents the most authentic expression of the region and its gastronomic culture.
“Parmador starts with excellence and goes beyond.”
Discover the finest products selected by Parmador
A selection of gastronomic products chosen for their quality, authenticity and connection to the region. Discover our selection and let us guide you in finding the right products for you.
Theory and practice in the heart of the Food Valley
UniSaFo is Italy’s first advanced training academy dedicated to the world of cured meats and cheeses. Founded in Parma, in the heart of the Food Valley, it offers training programmes for professionals and enthusiasts, helping to promote product culture and develop new skills and expertise in the cured meats and cheese sector.
- Tailor-made courses for large-scale retail professionals
- Masterclasses for Ho.Re.Ca. professionals and enthusiasts
- Educational aperitifs
- Guided tastings and sensory analysis
- Corporate team-building activities
- Experiences for foodies and tourists dedicated to the region’s gastronomic culture
Turn knowledge into experience
Would you like to organise a course, tasting or experience dedicated to the world of cured meats and cheeses? Get in touch with us to create an activity tailored to your needs.
