UNITRADING GROUP
The Group works with food producers and SMEs, Modern Retail and Ho.Re.Ca. operators, food industry professionals and, through some of its companies, food enthusiasts and consumers.
It depends on your goals. Avvalora focuses on enhancing the value of products and their supply chains through standards and controls; Unitrading Food Projects develops projects and connections between producers, Modern Retail and Ho.Re.Ca.; Parmador selects and offers outstanding food products from Parma’s Food Valley; UniSaFo focuses on training and promoting the culture of cured meats and cheeses.
The advantage is that you can start from your goal rather than having to search for a single solution. Thanks to an ecosystem of companies specialising in the food sector, Unitrading Group can approach each need from different perspectives and bring together the expertise best suited to each project.
This means less fragmentation, greater coordination and a more comprehensive approach, bringing together product, supply chain, distribution, market and training within the same journey.
AVVALORA
The product must come from farms that guarantee consistently high quality throughout every stage of the supply chain, from origin to packaging. Each stage must meet Avvalora’s requirements, ensuring continuity, control and attention throughout the entire product journey.
Avvalora enables companies to enhance and make the quality of their products more recognisable through a controlled process, from animal feed and the raw materials used to the production process and complete ageing. The mark identifies a product with distinctive and verifiable quality, providing companies with a practical tool to differentiate their offering and communicate its value to both the market and consumers.
The cost varies depending on the type of product and the characteristics of the project. The first step is therefore to speak with the Avvalora team to define the product to be enhanced, the most suitable process, the timeframe and the related costs.
UNITRADING FOOD PROJECTS
Unitrading Food Projects works with companies in the food sector without considering company size as the main selection criterion. The focus is on the project and the product: its authenticity, the values it represents, its distinctive characteristics and its potential in the market. Unitrading Food Projects assesses each company based on the quality and strength of its proposal, identifying projects with the potential to create tangible growth opportunities.
For producers, the value of Unitrading Food Projects lies in its in-depth knowledge of the market and distribution dynamics. This expertise facilitates the introduction and positioning of products in the most suitable channels, while also helping to refine the offering according to real market needs. Unitrading Food Projects supports producers in making their products more competitive, better aligned with their target channels and ready to seize concrete business opportunities.
Unitrading Food Projects acts as a true partner for Modern Retail Groups, developing tailor-made products to meet specific market needs. Thanks to an extensive network of producers and its knowledge of territories, raw materials, production techniques and technologies, UFP identifies the most suitable solutions to turn a specific need into a concrete and competitive product.
PARMADOR
Yes, if you are a producer based in Parma or the Food Valley and offer an authentic product that reflects the identity of the territory. Each proposal is personally evaluated and selected by Claudio Cimardi, founder of Parmador.
The difference lies in the selection. Every Parmador product is personally chosen by Claudio Cimardi, who grew up immersed in the world of cured meats and cheeses and has always pursued one goal: to create a selection of special, traditional products capable of bringing consumers the authentic flavours of the past.
No. Parmador serves both private consumers and the B2B market, with a particular focus on small restaurants and foodservice businesses looking to offer authentic, carefully selected products from the Food Valley.
UNISAFO
Yes. UniSaFo primarily works with professionals from Modern Retail and Ho.Re.Ca., but also offers programmes for food enthusiasts and companies wishing to provide their teams with an opportunity to deepen their knowledge of cured meats and cheeses, including as part of team-building activities. Each course can be customised and tailored to specific needs, objectives and the desired level of detail. Courses generally also include tasting sessions.
Yes. UniSaFo can organise courses and training programmes for Modern Retail Groups directly at their headquarters or selected stores. Format, content and organisational aspects are agreed in advance with the UniSaFo team to create an experience tailored to the Group’s specific needs.
Yes. UniSaFo courses combine theoretical learning with hands-on experience. Lessons at UniSaFo are complemented by practical laboratory activities and, depending on the programme, guided visits to farms, slaughterhouses, dairies and cured ham production facilities. This approach provides an in-depth understanding of cured meats and cheeses through direct contact with the products and the different stages and operators of the supply chain.