There is a thread connecting people, places and values. It has always been flowing
Like a river, good food flows through cultures, generations and communities. This vision gave rise to Unitrading Group: an Italian food ecosystem connecting expertise, businesses, distribution and markets.
We know food, from production to market.
From know-how
to value creation.
Unitrading Group is an ecosystem of expertise serving the food industry. It draws on Italy’s manufacturing heritage and food culture, shaped by stories, places and know-how, and takes their value beyond their origins, transforming this wealth of knowledge into products, opportunities and value.
We develop products, select suppliers, build relationships with distribution partners, enhance commercial offerings and promote knowledge of Italian food.
Four companies, one shared vision of Italian food
Unitrading Group does not operate directly in the market: it creates connections and synergies among the companies within the Group, enhances their areas of expertise and supports their growth, bringing together a shared vision, experience and industry knowledge.
AVVALORA
A brand that represents an integrated model designed to engage and coordinate all stakeholders across the production process through shared standards, controls and verification procedures, ensuring quality, transparency and traceability at every stage.
PARMADOR
A B2B and B2C e-commerce platform dedicated to the finest products from Parma’s Food Valley, personally selected by Claudio Cimardi.
UNITRADING FOOD PROJECTS
The first Italian food network to connect producers and SMEs with modern retail and the Ho.Re.Ca. sector, creating new business opportunities and developing tailored solutions to meet every need.
UNISAFO
An advanced training academy offering courses and masterclasses dedicated to the culture of cured meats and cheeses, designed for professionals in large-scale retail and the Ho.Re.Ca. sector, as well as anyone looking to deepen their knowledge and expertise.
Our four companies bring together different areas of expertise. The starting point is always the same: your needs.
What’s your next goal?
I want to enhance the value of my product through a model based on controls, processes and traceability, ensuring consistent quality
Avvalora offers a label that can be applied to products to clearly communicate their origin, quality and the value of the work behind them.
I want to develop an exclusive product to reach new markets and consumers
Unitrading Food Projects supports companies and industry professionals in developing products and projects designed for specific market segments and target audiences.
I want to discover and purchase the finest food products and specialities from the Parma region
Parmador offers a selection of food products chosen for their quality, authenticity and strong connection to their place of origin.
I want to develop professional skills and expertise in the world of cured meats and cheeses
UniSaFo offers professional training, tastings and educational experiences dedicated to the world of cured meats and cheeses.