We believe that good food is a heritage to be preserved and passed on
A contemporary vision of Italian food. A value to protect and develop
Unitrading Group is an integrated Italian food ecosystem capable of creating value for businesses, distribution partners and the market. The Group brings together different yet complementary companies, united by a common purpose: to enhance the value of food through a food culture rooted in quality, authenticity and rigorous standards.
The Group stems from the extensive knowledge of the food industry developed by Claudio Cimardi over more than fifty years of experience in the meat, cured meats, cheese and traditional Italian food sectors.
A heritage to preserve and build upon, which over time has evolved into a system capable of integrating methodology, consulting, distribution, the promotion of local food heritage and professional training.
We integrate
vision, experience and expertise
At the heart of Unitrading Group is the belief that value comes from the ability to bring different yet complementary businesses together under a shared vision.
From knowledge of raw materials to an understanding of the needs of large-scale retail and the Ho.Re.Ca. sector, from product selection to the development of new distribution models, through to professional training and the promotion of food culture.
Different areas of expertise that come together within the Group under a common direction, contributing to a more comprehensive understanding of the food market.
A place
is much more than a geographical area
The connection with Parma and the Po Valley is an integral part of this identity: a place where food is not simply about production, but also about culture, knowledge, experience, tradition and entrepreneurship.
These are the roots of Unitrading Group: a new way of interpreting Italian food, built on respect for its origins while embracing the evolution of the market.
Vision
We believe the future of Italian food lies in preserving the authenticity that makes it unique
For Claudio Cimardi, the future of Italian food lies in the ability to evolve while preserving what makes it unique: the value of its origins, knowledge and authenticity.
Unitrading Group was born from a vision that has now evolved into a system: taking this heritage further and transforming it into contemporary value, capable of evolving over time while continuing to be recognised around the world.
Experience ➞ Vision ➞ An ecosystem of expertise
Mission
We create value, we share knowledge
Our commitment is rooted in our knowledge of food and the market. We support distribution partners in supplier selection and in the development of products and assortments, bringing together production expertise, commercial needs and consumer expectations.
Because giving consumers the opportunity to recognise authentic taste means, first and foremost, creating value throughout the entire journey that brings a product to market.
I NOSTRI ASSET
Knowledge of raw materials
Knowledge of local food heritage
Knowledge of supply chains
Knowledge of products
Knowledge of raw materials
Knowledge of local food heritage
Knowledge of supply chains
Knowledge of products
Knowledge of large-scale retail and Ho.Re.Ca.
Knowledge of market trends
Knowledge of consumers
Knowledge of large-scale retail and Ho.Re.Ca.
Knowledge of market trends
Knowledge of consumers
Preserving the culture of authentic taste and making it accessible to a wider audience
Driving growth for the companies within the Group
Contributing to local development
Building consumer trust
Our Values
QUALITY ASSURANCE
“Quality is the result of consistent commitment.”
We work alongside producers, businesses and partners to promote a more transparent and responsible model. Through clear criteria, ongoing controls and measurable verification processes, we ensure quality, reliability and trust in every project.
SHARED VALUE
“We bring together expertise to deliver tangible results.”
Each company within the Group contributes its own experience and specialist expertise to a shared project, creating new opportunities and generating long-term value.
SHARED GROWTH
“We grow together.”
We believe that a company’s success also depends on the growth of the people and businesses it works with. That is why we build strong, lasting relationships that create opportunities and shared value over time.
TRANSPARENCY AND SUSTAINABILITY
“Sustainability is measured by the choices we make every day.”
We operate with transparency and responsibility in everything we do, promoting a model of growth that respects people, local communities and resources. A tangible commitment that guides every decision and creates long-term value.
ITALIAN IDENTITY
“Our roots are our strength.”
We believe in the people, places and traditions that have made Italian food an excellence recognised around the world. That is why we work every day to preserve and enhance its authenticity.
A YOUNG GROUP BUILT ON OVER 50 YEARS OF EXPERIENCE
50
COMPANIES INVOLVED
5
YEARS IN BUSINESS
234mln
REVENUE MANAGED IN 2025
50
YEARS OF INDUSTRY EXPERIENCE
763
PROFESSIONALS AND ENTHUSIASTS TRAINED
48
COURSES AND MASTERCLASSES DELIVERED
50
LOCAL FOOD EXCELLENCES SELECTED
32
PARTNER PRODUCERS
IL TEAM
Board of Directors
Group Leadership Team
Our Headquarters
Contact Us
We are based in Parma, in the heart of the Food Valley.
Get in touch with our team to explore partnership opportunities or learn more about the Avvalora supply chain and the other companies within the Group.
Registered & Operational Headquarters
Via Strasburgo, 18/a, 43123 Parma PR - Italy
Telefono
+39 0521 482797