Our mission is to transform food culture into a shared heritage

When I started out, more than fifty years ago, I did not simply have a company in mind. I had a conviction: that the true value of food lies not only in the finished product, but in the wealth of experience, expertise and respect that makes its creation possible. 

This is why I have dedicated my life to the meat, cured meats and cheese sectors, studying and working closely with the people, production techniques and crafts that make our region unique. A journey built day by day, with the aim of understanding what quality truly means. 

The Group was born from this vision: not simply as a collection of companies, but as a system in which each company contributes its own identity and specialisation to something greater, united by a common purpose. A food ecosystem guided by a shared vision. 

I have always believed that places such as Parma, the Po Valley and Italy’s many distinctive food-producing regions represent much more than a geographical origin: they preserve a culture of traditions and knowledge deeply rooted in our history. A heritage that deserves to be shared and brought to consumers’ tables. 

This is why we have chosen to engage with modern retail and the Ho.Re.Ca. sector: not to simplify quality, but to make it accessible, offering authentic, high-quality products without compromising their identity. 

To me, quality has never been just a production standard. It is knowledge of raw materials, respect for time and attention to processes. It is the ability to recognise what is authentic and to know how to communicate its value. 

Today, the Group represents the natural evolution of this journey: an integrated and dynamic organisation, capable of looking to the future without forgetting its roots. We continue to grow while remaining true to who we are: contemporary interpreters of the age-old knowledge, skills and crafts that define our culinary tradition. 

Because our goal is not simply to produce. 

It is to promote a culture of quality.