{"id":4072,"date":"2026-04-30T09:01:14","date_gmt":"2026-04-30T09:01:14","guid":{"rendered":"https:\/\/unitradinggroup.com\/?page_id=4072"},"modified":"2026-09-07T15:02:37","modified_gmt":"2026-09-07T15:02:37","slug":"letter-to-the-future","status":"publish","type":"page","link":"https:\/\/unitrading.bravocommunications.works\/en\/letter-to-the-future\/","title":{"rendered":"Letter to the future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4072\" class=\"elementor elementor-4072 elementor-1019\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-537e0f8 e-con-full video-hero e-flex e-con e-parent\" data-id=\"537e0f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c99c20 elementor-widget elementor-widget-html\" data-id=\"5c99c20\" data-element_type=\"widget\" data-e-type=\"widget\" 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muted loop playsinline>\n    <source media=\"(max-width: 767px)\" src=\"\/wp-content\/uploads\/2026\/04\/video-above-the-fold.mp4\" type=\"video\/mp4\">\n    <source src=\"\/wp-content\/uploads\/2026\/04\/video-above-the-fold.mp4\" type=\"video\/mp4\">\n  <\/video>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6910ca1 e-con-full e-flex e-con e-parent\" data-id=\"6910ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd86f7c e-con-full ombra-carta-intestata e-flex e-con e-child\" data-id=\"cd86f7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff50e4 elementor-widget elementor-widget-image\" data-id=\"9ff50e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"736\" height=\"332\" src=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading.webp\" class=\"attachment-large size-large wp-image-666\" alt=\"\" srcset=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading.webp 736w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading-300x135.webp 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ab80b e-con-full e-flex e-con e-child\" data-id=\"f8ab80b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468cb37 elementor-widget elementor-widget-heading\" data-id=\"468cb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Letter to the Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab0599 elementor-widget elementor-widget-heading\" data-id=\"0ab0599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01 January 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8062d elementor-widget elementor-widget-heading\" data-id=\"4a8062d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our mission is to transform food culture into a shared heritage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1d029 elementor-widget elementor-widget-text-editor\" data-id=\"9e1d029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When I started out, more than fifty years ago, I did not simply have a company in mind. I had a conviction: that the true value of food lies not only in the finished product, but in the wealth of experience, expertise and respect that makes its creation possible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is why I have dedicated my life to the meat, cured meats and cheese sectors, studying and working closely with the people, production techniques and crafts that make our region unique. A journey built day by day, with the aim of understanding what quality truly means.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The Group was born from this vision: not simply as a collection of companies, but as a system in which each company contributes its own identity and specialisation to something greater, united by a common purpose. A food ecosystem guided by a shared vision.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">I have always believed that places such as Parma, the Po Valley and Italy\u2019s many distinctive food-producing regions represent much more than a geographical origin: they preserve a culture of traditions and knowledge deeply rooted in our history. A heritage that deserves to be shared and brought to consumers\u2019 tables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is why we have chosen to engage with modern retail and the Ho.Re.Ca. sector: not to simplify quality, but to make it accessible, offering authentic, high-quality products without compromising their identity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To me, quality has never been just a production standard. It is knowledge of raw materials, respect for time and attention to processes. It is the ability to recognise what is authentic and to know how to communicate its value.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Today, the Group represents the natural evolution of this journey: an integrated and dynamic organisation, capable of looking to the future without forgetting its roots. We continue to grow while remaining true to who we are: contemporary interpreters of the age-old knowledge, skills and crafts that define our culinary tradition.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Because our goal is not simply to produce.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It is to promote a culture of quality.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57995a9 e-con-full e-flex e-con e-child\" data-id=\"57995a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-563579a e-con-full e-flex e-con e-child\" data-id=\"563579a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc468ab elementor-widget elementor-widget-heading\" data-id=\"cc468ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Claudio Cimardi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171c189 elementor-widget elementor-widget-heading\" data-id=\"171c189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founder and President <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0ad529 e-con-full e-flex e-con e-child\" data-id=\"e0ad529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a00bd elementor-widget elementor-widget-image\" data-id=\"b3a00bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"706\" height=\"467\" src=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/AVVALLORA-logo-COLOR-e1784792382457.webp\" class=\"attachment-large size-large wp-image-55\" alt=\"\" srcset=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/AVVALLORA-logo-COLOR-e1784792382457.webp 706w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/AVVALLORA-logo-COLOR-e1784792382457-300x198.webp 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba64b0 elementor-widget elementor-widget-image\" data-id=\"0ba64b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"617\" height=\"326\" src=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading-FOOD-PROJECTS.webp\" class=\"attachment-large size-large wp-image-252\" alt=\"\" srcset=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading-FOOD-PROJECTS.webp 617w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-unitrading-FOOD-PROJECTS-300x159.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52c1af elementor-widget elementor-widget-image\" data-id=\"d52c1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"689\" src=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-1024x882.webp\" class=\"attachment-large size-large wp-image-253\" alt=\"\" srcset=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-1024x882.webp 1024w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-300x259.webp 300w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-768x662.webp 768w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-1536x1324.webp 1536w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-parmador-2048x1765.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a143da4 elementor-widget elementor-widget-image\" data-id=\"a143da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-1024x357.webp\" class=\"attachment-large size-large wp-image-254\" alt=\"\" srcset=\"https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-1024x357.webp 1024w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-300x105.webp 300w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-768x268.webp 768w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-1536x535.webp 1536w, https:\/\/unitrading.bravocommunications.works\/wp-content\/uploads\/2026\/04\/logo-UNISAFO-2048x714.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9afdc e-con-full e-flex e-con e-child\" data-id=\"ee9afdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e0ed1 elementor-widget elementor-widget-text-editor\" data-id=\"a0e0ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><b>UNITRADING S.p.A.<br><\/b><\/span><span class=\"s2\">Via Strasburgo, 18\/a<span class=\"Apple-converted-space\">\u00a0 <\/span>|<span class=\"Apple-converted-space\">\u00a0 <\/span>43123 Parma<span class=\"Apple-converted-space\">\u00a0 <\/span>|<span class=\"Apple-converted-space\">\u00a0 <\/span>Italy<span class=\"Apple-converted-space\">\u00a0 <\/span>|<span class=\"Apple-converted-space\">\u00a0 <\/span>+39 0521 482797<span class=\"Apple-converted-space\">\u00a0 <\/span>|<span class=\"Apple-converted-space\">\u00a0 <\/span>VAT n. 02218960348<span class=\"Apple-converted-space\">\u00a0 <\/span>|<span class=\"Apple-converted-space\">\u00a0 <\/span>Cap. Soc. i.v. \u20ac 1.000.000<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Letter to the Future 01 January 2026 Our mission is to transform food culture into a shared heritage When I started out, more than fifty years ago, I did not simply have a company in mind. I had a conviction: that the true value of food lies not only in the finished product, but [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4072","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lettera al Futuro | La Visione Agroalimentare di Unitrading Group<\/title>\n<meta name=\"description\" content=\"Leggi la Lettera al Futuro del Fondatore di Unitrading Group: il nostro impegno per preservare l&#039;autenticit\u00e0 e la sostenibilit\u00e0 del cibo italiano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitrading.bravocommunications.works\/en\/letter-to-the-future\/\" \/>\n<meta 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